Brand Identity & Strategy · San Antonio, TX TuMARCA

¿Estás listo para dejar Tu Marca?Are you ready to leave your mark?

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Austin Hedrick
Brand Identity Designer & Strategist
Bilingual Implementation
San Antonio Based
Full Identity Systems
Logo · Voice · Strategy

Most designers make logos. TuMarca builds identities. There's a difference — and your customers will feel it before they can name it.

Every business already has a personality. A story. A mark worth leaving. The work isn't invention — it's excavation. We find what's already true about your brand and make it impossible to ignore.

"We don't build your brand from scratch. We unbox what was already there — and give it a voice your city can hear in both languages."

Based in San Antonio. Bilingual by design — not as a courtesy, but as a deliverable. In one of the most bilingual cities in the country, your brand should sound native in both languages.

Every story has a character.

Is yours leaving their mark?

The Story

Every business starts somewhere. Marco shows up and makes the difference.

Leo's Lemonade Stand — TuMarca origin comic

Sometimes the most important questions are the simplest.

How will you leave your Mark?

Packages

Three tiers. One standard. Your brand done right.

Real brand examples shown for each tier — swipe or click to explore more

Tier 1 example
Tier 1
La SemillaThe Seed
$600Standard Rate: $900

  • Logo — 1 concept, 2 revisions
  • 3 file formats (PNG, JPG, PDF)
  • Brand color palette + hex codes
  • Bilingual slogan pair
Tier 3 example
Tier 3
Tu IdentidadYour Identity
$3,000Standard Rate: $5,000

  • Everything in La Marca
  • 3 logo variations (primary, horizontal, icon)
  • Full stationery suite
  • 5 branded Canva social media templates
  • Merchandise mockups
  • Complete bilingual slogan system
  • 30-day support window

Currently offering Introductory Rates to select San Antonio businesses. — Inquire directly.

Ready to unpack your Mark?

What You Receive

Every deliverable explained in plain language.

Tier 1 La Semilla
Logo Design1 concept · 2 revisions

The visual face of your business. One original design built around your personality, your industry, and your city. Two rounds of changes until it's exactly right.

File Delivery3 formats

The three formats that cover everything — your website, your social media, and anything you send to a printer. You'll never be caught without the right file.

PNGJPGPDF
Brand Color Palettewith hex codes

Your official brand colors documented with exact codes. Hand these to any printer, web designer, or sign maker and your colors will match perfectly every time — forever.

Bilingual SloganEnglish + Spanish

One original slogan written natively in English and Spanish. Not translated — written. In San Antonio, speaking both languages isn't a courtesy. It's a competitive advantage.

Your hero line — English
Tu eslogan — Español
Tier 2 La Marca
Logo Design2 concepts · 3 revisions

Two completely different creative directions so you can choose the one that feels like you. Three rounds of refinement until it's exactly right.

Full File Package4 formats

Everything in Tier 1 plus SVG — the file format that scales to any size without losing quality. Billboard or business card, it stays perfect.

PNGJPGPDFSVG
Color + Typographyfull guide

Your brand colors plus your brand fonts — documented together so every piece of communication you ever produce looks like it came from the same place.

Business Card Designprint ready

Your files are built to exact printer specifications. Take them to any printer, any time.

Social Media Graphicsprofile + banner

Your Facebook and Instagram pages transformed to match your brand. First impressions happen online now. Make yours count.

Brand Usage Guidestay consistent

A simple reference document showing how to use your brand correctly — which colors go where, which fonts for what, what to do and what never to do. Keeps your brand consistent as your business grows.

Full Bilingual Implementationwritten in both languages

Original slogans written natively in both languages — for your sign, your window, and your loyalty card. So your brand speaks San Antonio fluently.

Hero · Window · Loyalty — English
Héroe · Ventana · Fidelidad — Español
Tier 3 Tu Identidad
3 Logo Variationsprimary · horizontal · icon

Your logo built for every surface. The full version for your sign, the wide version for your website header, the small version for your app icon, your embroidery, your stamp.

Full File Packageall variations · all formats

All three logo variations in all four formats. Every file you will ever need, delivered once.

PNGJPGPDFSVG
Color + Typographycomplete visual language

Your complete visual language documented — colors, fonts, and how they work together. Hand this to anyone and they can produce branded work without asking you a single question.

Full Stationery Suitecard · letterhead · email signature

Every surface you communicate from, branded. Your card, your letters, and the bottom of every email you send.

Social Media Graphicsprofile + banner

Facebook and Instagram transformed to match your brand. Every platform you're on looks like the same business.

5 Branded Canva Templatesready to post

Five ready-made social media post designs built in Canva — open one, swap the text or photo, post it. No design skills needed. Your feed looks intentional every time.

Merchandise Mockupssee it before you spend

See your brand on a water bottle, a tote bag, a shirt, a cap — before you spend a dollar on inventory. Know exactly what your merch looks like before it exists.

Complete Bilingual Slogan Systemevery surface · both languages

Multiple original slogans written natively in both languages — each one assigned to a specific place and purpose. Your hero line, your window sign, your loyalty card, your merch. Every surface has a voice.

Hero · Window · Loyalty · Merch
Héroe · Ventana · Fidelidad · Mercancía
30-Day Support Windowwe don't disappear

30 days of support after delivery — installation help, file questions, usage guidance. We're here.

30 Days · Included

Every great brand needs a great story.

Your storybook ending starts here.

Let's Build
Your
Brand.

Every brand starts with a conversation. Tell us who you are, what you're building, and where you want to go. The rest is TuMarca's job.

TuMarca Seal

"Your brand is already inside you. Every business has a personality, a story, and a mark worth leaving. TuMarca just makes it visible."

— Marco · TuMarca Mascot
Proudly based in San Antonio, Texas · Bilingual by design